This course revisits a classic theory of resistance to influence: inoculation. Persuasion Persuasion COVID-19 misinformation: scientists create a ... INFORMATION TO USERS An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. Experimental factors were type of defense, time interval between defense and attack, and credibility of the attacker. inoculation theory Y1 - 2009/3/1. Many studies have used inoculation theory to predict resistance with beliefs which have been attacked. T1 - A practitioner's guide to persuasion. In 1957, Leon Festinger proposed another theory for understanding how persuasion functions. The SAGE handbook of persuasion: Developments in theory and practice. inoculation theory persuasion image repair science communication health communication. Persuading others to avoid persuasion: Inoculation theory and resistant health attitudes Frontiers in Psychology 2016 Inoculation theory, a theory of … Specifically, McGuire drew an analogy between biological resistance to disease and psychological resistance to persuasion. Journal of Personality and Social Psychology, 39(5), 752–766. There is evidence that a simple forewarning induce resistance to persuasion.20 the inocu- lation model.21 suggests that forewarning of possible future attacks on one’s attitude make individuals recognize the vulnerability of their attitude … Inoculation Theory The theory predicts that cultural truisms that most people have never heard being questioned, such as It is a good idea to brush your teeth three times a day if possible, should be more vulnerable to persuasion, and this counter-intuitive prediction has been confirmed by experiments. Josh Compton - Google Scholar Inoculation Theory (2021). Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they encounter later. “grandparent theory of resistance to persuasion”: inoculation theory. Sort by citations Sort by year Sort by title. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. Persuasion | CommGAP | 4 • inoculation: Resistance to persuasion can also be strategically induced to guard against counter-persuasion. Resistance to Persuasion: Inoculation Theory in a ... N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. SAGE Handbook of Persuasion: Developments in Theory An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. "Two tests of the mechanism of inoculation theory." Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. Cognitive inoculation is based on the biological analogy of vaccine immunisation (McGuire & Papageorgis, 1961; McGuire, 1964). 10. (in press). This is a fitting analogy, because “fake news” can spread much like a virus (Kucharski, Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard 12. Most generally, we will see that persuasion is effective when the communication resonates with the message recipient’s motivations, desires, and goals (Kruglanski & Stroebe, 2005). In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. AU - Cameron, Kenzie A. PY - 2009/3/1. “Inoculation theory of resistance to influence at maturity” (pages 97-105, 121-129). This tactic is entrenched in many forms of persuasion—from political campaigns to court trials to prevention messages in health campaigns. Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease–for example, through pre-exposure to weakened versions of a stronger, future threat. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). An inocula- Inoculation theory of resistance to influence. Chaiken, S. (1980). Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech. by . In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. What it does is review psychological theory and research relevant to understanding and contesting the success of terrorist persuasion, both jihadist and right-wing. 310 Blazer Dining. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor.McGuire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.In medical immunization, weakened forms of viruses are injected into the … The effective appeal is called inoculation. Inoculation theory (McGuire, 1961a, 1961b) represents one of the first systematic attempts to understand how individuals’ attitudes can be made resistant to change. William . N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Y1 - 2009/3/1. This divi-sion, led by the social psychologist, Carl Hovland, was tasked specifically with Dr. Gass has published two texts and one edited text (with co-author John Seiter) and over 70 scholarly articles, book chapters, published conference proceedings, and professional papers. Research has … Expand De- Dr. Compton is an associate professor of speech at Dartmouth and has written a lot about “inoculation theory,” which began (as a theory) back in the 60s with the work of William McGuire. Chen, S., & Chaiken, S. (1999). Persuasion and the structure of affect / James Price Dillard and Anneloes Meijnders Communication Research Reports, 38, … 1961; 26, 24–34. studies on resistance to persuasion. The current study addresses this gap in the literature. Inoculation theory can offer useful guidance to teachers as they talk with Net Generational students about digital learning projects. Examining the “Blanket of Protection” conferred by inoculation: The effects of inoculation messages on the cross-protection of related attitudes. Related. by . Persuasion typically manifests as one of two courses: (1) a basic skills course (e.g., persuasive public speaking) or (2) a basic theory course (e.g., theories of persuasion). According Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). [email protected]. AU - Stam, Kathryn R. AU - Guzman, Indira R. AU - Stanton, Jeffrey M. PY - 2009. Public Opinion Quarterly. Inoculation Theory William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots?” 2004). The theory uses medical inoculationas its explanatory analogy—applied to attitudes (or beliefs) rather than to a disease. Cited by. Affect and Persuasion - James Price Dillard and Kiwan Seo 11. The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. Research evidence will be used to detail the workings of the theory and evaluate its usefulness in relation to resistance to persuasion. inoculation theory persuasion image repair science communication health communication. The Forensic. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Results: The theories are categorized as message effects models, attitude-behavior approaches, cognitive processing theories and models, consistency theories, inoculation theory, and functional approaches. It suggests that the process of building resistance against persuasion follows the biological analogy of an immunization process. Inoculation Theory - Joshua Compton 15. 4. This course revisits a classic theory of resistance to influence: inoculation. It has great potential for building public resilience ('immunit… One of the most comprehensive approaches to inducing re-sistance to persuasion has been inoculation theory as formulated by McGuire [6]. Southern Communication Journal. During World War II, the United States War Department had an experimental research branch in a unit called the “Department of Information and Education”. This is a well-used and time-proven method to organize presentations for maximum impact. Persuasion Resistance to persuasion has been a longstanding topic of interest among scholars studying social influence. Inoculation theory, often regarded as the grandfather theory of persuasion, was developed by William McGuire and colleagues in the 1960s. The last decade, in particular, has been a period of explosive growth for inoculation. 접종 이론(Inoculation theory)은 신체가 질병으로부터 보호될 수있는 것과 거의 같은 방식으로 (예를 들어, 더 강하고 미래의 위협의 약화된 버전에 사전 노출을 통해) 외부로부터의 설득이나 영향으로부터 자신의 태도나 신념을 보호할 수있는 방법을 설명하는 사회 심리 / 커뮤니케이션 이론이다. A theory of psychological reactance. Chaiken, S. (1980). ~cGuire's emphasized rhetoric and elocution as the highest standard for a successful politician. Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion. January 19, 2021 8.14am EST. The medical analogy is straightforward: similar to inoculation for a disease, wherein a weakened version of the disease is injected to help In this paper, we discuss existing literature of IT occupations, their culture and functions, the online information and knowledge sharing through social networking, and attitude change using inoculation as a method of persuasion. J. Theory predicts thatresistance to persuasion can be markedly increased by a process of inoculation; exposing the recipients to relatively weak arguments against an issue together with rebuttals that recipients are either presented with or think up for themselves.
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inoculation theory persuasion